Upvoted: “Never totally bury your opponent.” This is one of the first lessons about promos that Chris Jericho learned according to his first book “A Lions Tale: Around the World in Spandex” via /r/SquaredCircle

Here's the part in his book where he talks about it:

I learned an important lesson—the first of three seminal moments in my promo development. I had done an interview about my first match with Bulldog and I was talking about how old and slow he was, just burying him. I thought it was pretty good, until I walked back to the dressing room and Bulldog stopped me in front of everyone. “What the hell are you doing? Yeah I’m old and everybody knows it. But I want you to think about this. If I beat you, and I WILL be beating you, then you just got beat by an old man. If you beat me, and you WILL NOT be beating me, then you just beat up an old man.

If you talk about how much experience I have and then I cheat to beat you, then at least you got beaten by an experienced vet. And if you beat me, well fuck, then you just beat an experienced vet. The way it stands right now, you just pissed all over yourself. You look like a fool either way.” He walked away muttering to himself, and I realized he was right. The first big lesson I learned about promos (get out your pens, kids) was: “Never Totally Bury Your Opponent.” You can tell jokes and insult them all you want, but if you don’t build them up to some extent, you’re just burying yourself.

Edit: For clarification purposes he's talking about Bulldog Bob Brown, not the British Bulldog.

Submitted by AfroChad11
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