First things first, props for this go to "Silver Wolf009" on The Escapist for their post discussing the recent HL3 video in there. http://ift.tt/1JovIyK
In said post they point out that since the sale the titles of In The Know, RoosterTeeth's news segment, have become extraordinarily different and clickbaity.
For additional brevity I will quote his post below:
The Know, six months ago:
-Hatred Hit with Second Ever Adults Only Rating for Violence, Keeping it off Consoles – The Know.
-New 3DS XL Launches with 2 Limited Editions + No New 3DS for North America – The Know
-343 Apologizes for Halo: MCC with Free Halo 3: ODST and More – The Know
The Know, up to a month ago:
-Cars Getting HACKED?! – The Know
-Is Reddit DOOMED? – The Know
-Fallout 4: WILL IT SUCK? – The Know
Know what happened since then and now? Rooster Teeth got bought. I can't remember when they discussed it, but it was on an episode of the Patch, which I'll probably go back and look up to get the name of the buyer. The usual cries of "Don't worry, we won't change, they're very supportive, we're still going to be the same." rang out.
Notice the all caps? The furious question marks and exclamation points?! The obviously sensationalized titles? Pure, unadulterated click-bait, and it's disgusting to see what was and could have been a fairly on the level venue for gaming and tech news turned into a view whore with spread legs and arrows drawn in sharpie around their mouths.
And don't even get me started on those jack 0ffs at Funhaus, talk about being a symptom of a disease. The news story here should be: "Fall from grace all but confirmed as The Know gets suckered in by crap sources again."
Now, Fullscreen are one of the larger Youtube networks, having such names as PopularMMOs, H20Delirious, IAMWILDCAT, TheUnknownVenom and many others. They are owned by Otter Media who are partly owned by AT&T and The Chernin Group.
They are on record for aggressively rolling up large numbers of Youtube channels and quickly becoming the second largest Network on YouTube after they were formed, this is combined with their "plans to build out a studio designed to help advertisers create highly customized digital content centered around digital influencers." (Source: http://ift.tt/1EuDV2A ) which implies that they are trying to purchase companies and channels on the internet and aggressively monetize them in a similar fashion to what we saw with Reddit Management's recent actions to gentrify the site.
If respectable and well working outlets are being turned into clickbait pushers by buyers like this should we engage with them? Especially if they are gaming focused like RoosterTeeth.
Either way, I can't find any more with digging but I'm not very good at it. If anyone else can shed light onto this it would be amazing.
Sources on sale: http://ift.tt/1xmqHPy
Source on Fullscreen's history: http://ift.tt/1fy2cKR
Fullscreen's website: http://ift.tt/1a8AqkQ